Hicham Auajjar

Hicham Auajjar

Head Of “M”PLATFORM Services at GroupM

About Me

Hicham joined the Keyade team in Paris after starting his career in hospitality sales in New York. He setup the Keyade Middle East office in MENA out of Dubai and has grown the agency to become one of the largest performance agencies in the region.

Hicham’s areas of expertise is Digital Performance and specifically Paid Search, SEO, Programmatic, Paid Social and analytics. Hicham has joined [m]PLATFORM as Head of Services in January 2018 after 7 years at Keyade where has partnered with clients like Movenpick Hotels, Nespresso, STC and others

Hicham is trilingual and holds a Msc in Business from Kedge Business School in Bordeaux.